Audience Awareness Activity

In this week’s assignment we were asked to choose three pieces of media communication and target the three different audiences in which these three pieces of media is targeting. The first piece of media communication I chose is Essence Website; Essence is a magazine as well as a website that was created for African American women with the age group of 18 and 49. The website has articles in regards to fashion, lifestyle and beauty. The tone of the website is more like a girlfriend to girlfriend. The overall goal of the website is to empower African American women. Some of the articles in which the website consist of celebrities stories, point of view addressing current events that African American communities are facing. I believe that Essence clearly states its target audience.
Second piece of media communication I chose was Atlanta Journal Constitution (AJC) news paper website. The AJC website covers the news for the metropolitan area of Atlanta, Georgia. The AJC website also comes in the form of print as a newspaper that is printed daily, twice a day the early edition and the final edition. Being that AJC website is update throughout the day and night with update news. However, the AJC not only covers news, it also so covers the weather, classified ads and store ads. The AJC is audience target is anyone that is interested in the current events of their community and as well as what is going outside of their state. I feel that AJC does a good job at the audience it which it targets. 
The Third piece of media I have chosen is Travel Impression which is a colorful brochure for travels that are interested in traveling to the Island of the Bahamas and Bermuda. This brochure is full of information in relation to hotels and all of the amenities which each property has to offer each one of its guest. This brochure has display ads from airlines as well as mps and colorful pictures so the beach. This brochure really grabs the attention of its audience actually causing them to visualize themselves at this particular location. The elements and the effectiveness of the communication display in this brochure are very effective.    
Reference:
http://www.essence.com/?xid=logobar-people
http://www.ajc.com/
http://viewer.e-digitaleditions.com/i/172239